Company News, New Products

Benefit Introduces New POWmade Brow Pomade to Beauty Line

The full pigment makeup sculpts the perfect brow in just a few strokes.

Benefit Cosmetics' latest brow innovation is now available. The POWmade Brow Pomade ($20) is a creamy, lightweight, full-pigment formula that glides on smooth to create the perfect eyebrows in just a few strokes with a natural-matte finish, according to the makeup company.   This novel cosmetic features new technology, as its built-in custom wiper with three ridges allows users to remove excess product from the brush to avoid messes. Available in eight flexible shades, the pomade st...

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